GE Highway

 
GE Highway, 2006, cardboard, chalk, strapping tape, 15’ x 15’ x 5’
GE Highway, 2006, cardboard, chalk, strapping tape, 15’ x 15’ x 5’
GE Highway, 2006, cardboard, chalk, strapping tape, 15’ x 15’ x 5’
GE Highway, 2006, cardboard, chalk, strapping tape, 15’ x 15’ x 5’
Poster, 2009, 798 Biennial, Beijing, China
GE Highway, 2009, 798 Biennial, Beijing, China
GE Cloverleaf, (maquette), 2006, paint, paper, wood, 13.5 x 13.5 x 2 inches
GE Cloverleaf, (maquette), 2006, paint, paper, wood, 13.5 x 13.5 x 2 inches

This closed highway system is composed of eight interconnected GE logos. The project imagines a fictitious highway shaped by corporate sponsorship and advertising, where commuters have to drive the GE loop on the way home. Composed of modular pieces, this work can be constructed anywhere in accordance with the building plans.